The advice we'd give you on a strategy call, written down. Learn which email flows to build first, how to grow a list people want to be on, how to stay out of the spam folder and which numbers are worth watching — each in a few minutes' read. We update these guides as needed, whenever platforms or the rules change.
Welcome, abandoned cart, post-purchase, replenishment and win-back — what each flow does, when it sends, and where to start if you have none of them running.
Read the guide: The five email flows every online store needs
Where to ask, what to offer and how to stay on the right side of consent rules — a practical guide to growing an email list for an online store.
Read the guide: How to grow your email list without annoying your visitors
What inbox providers look for, the sender rules Gmail and Yahoo now enforce, and the habits that keep your emails landing where customers will see them.
Read the guide: Email deliverability: how to stay out of the spam folder
Email and SMS do different jobs. A simple way to decide which message belongs in which channel — and why most brands should start with email.
Read the guide: SMS or email? How to decide what goes where
Open rates stopped being reliable in 2021. What to track instead — clicks, conversions, revenue per recipient and list health — and how to read the numbers.
Read the guide: Email metrics that actually matter (and the ones that don't)
A month-by-month timeline for Black Friday and holiday email and SMS, working back from the big weekend, so the busiest weeks are the calmest.
Read the guide: Black Friday email planning: a timeline that works
